Believe By Jukes – in select Tesco (and select Tesco.com) and The Wine Society NOW
The Believe by Jukes story is nearly as long as the genesis of the Classic Jukes range. I have always wanted to create flavours that free themselves from all existing categories and constraints of traditional drinks. Whereas the Classic Jukes collection appeals to those seeking the most delicious alcohol-free alternative imaginable to fine wines, both from gastronomic and well-being perspectives, Believe by Jukes is an even more inclusive drink available at an everyday price point. Using the proprietary Jukes method, of carefully infusing fruit, vegetables, herbs, spices and flowers in gentle apple cider vinegar to imbue a delightful, fresh, citrus perfume over a firmly refreshing, complex, mid-palate and extraordinarily long dry finish, this sparkling, ready-to-pour creation is the ultimate in inclusivity, as everyone, no matter their tastes, or predilections, whether they are dining or not, can enjoy Believe by Jukes. Entirely natural, low in sugars and calories, unfiltered, and packed with energy and vitality, as well as those well-being traits associated with apple cider vinegar, we believe this drink will change your perspective on deliciousness. MJ
SOME AMAZING RECENT PRESS COMMENTARY FOR BELIEVE BY JUKES
“A gloriously refreshing mix of elegant flavours and light fizz that leaves you wanting more. Delicious on its own but sings with food. I bloody love it!” Helen McGinn, BBC 1 Saturday Kitchen
“An utterly unique creation from Jukes that has natural elegance, perfect botanicals, and a delightful sparkle. A creation everyone will love, however many times you’ve been round the sun.” Charlie Davies, Alcohol-Free Expert & Founder of Freed From
“I suggest you always have a bottle of this knocking about in your fridge. It’ a glassful of racy lemon, and something akin to walking along a windswept coastline with great saline freshness. Its sparkling lift is invigorating, and a world away from insipid sugary drinks – it feels seriously grown up and a great, affordable alternative to cava or crémant.” Rosamund Hall, The Independent
“A sophisticated new sparkling drink made by wine critic Matthew Jukes, using a secret blend of fruit, vegetables, flowers, spices and herbs and a cider vinegar base. Very Good.” Victoria Moore, Daily Telegraph & Telegraph Luxury
“Believe by Jukes has proper fine-wine credentials, it’s a serious non-alc, without a serious price tag.” Josh Castle, Head Wine Buyer, Noble Rot
“For lively acidity and citrus spritz you may want to try Believe by Jukes.” Will Lyons, Sunday Times
“Gin and tonic drinkers on the wagon might like to try this refreshing, cloudy, sparkling apple cider gem. Infused with lemon, lime, pineapple, fennel and lots of hops, herbs and spices, it gives you much of the lift you get from a white spirit and mixer, without the alcohol.” Jane MacQuitty, The Times
“I was quite taken by his new Believe, a crown-capped bottle combining sparkling water, cider vinegar, amaranth, citrus and botanicals… I am personally reassured by the imprimatur of a long-standing wine expert.” Jancis Robinson, Financial Times & jancisrobinson.com
“That is lovely”; “Complex invigorating, bright, fun, upbeat”; “There is a wine-thing going on”; “Absolutely delicious”; “What a treat”; “Citrus tinsel” – various quotes from Olly Smith, Dermot O’Leary’s & Sally Boazman on Dermot’s Saturday morning show on BBC Radio 2
STOCKISTS OF BELIEVE BY JUKES
The Wine Society £10.50
And the following branches of Tesco RRP £9.00
Aberystwyth Superstore
Abingdon Extra
Accrington Extra
Addlestone Extra
Alloa Extra
Amersham Superstore
Ashby De La Zouch Extra
Askham Bar Extra
Aylesbury Tring Rd Superstore
Baldock Extra
Banchory Superstore
Bangor Extra
Barnsley Extra
Barrow-in-furness Extra
Basildon Pitsea Extra
Birkenhead Bidston Moss Extra
Bishop Auckland Extra
Blackpool Clifton Extra
Bourne Superstore
Bristol E Extra
Brooklands Extra
Burnage Superstore
Bury Superstore
Cambridge Bar Hill Extra
Cardiff Extra
Cardiff Pengam Extra
Chelmsford Princes Rd Superstore
Cheltenham Superstore
Cheshunt Extra
Chesterfield Extra
Chichester Extra
Cirencester Extra
Cleethorpes Extra
Colinton Superstore
Consett Genesis Extra
Corby Oakley Rd Extra
Corstorphine Extra
Coventry Arena Extra
Crewe Extra
Culverhouse Cross Extra
Cumbernauld Tryst Rd Extra
Doncaster Extra
Dudley Extra
Dumfries Extra
Dundee Riverside Extra
Dunfermline Extra
Eston Cleveland Extra
Exeter Vale Extra
Falkirk Redding Rd Superstore
Galashiels Extra
Gateshead Trinity Square Extra
Glasgow Milngavie Superstore
Gloucester Brockworth Extra
Guildford Superstore
Hackney Superstore
Hanley Extra
Harlow E Rd Superstore
Hartlepool Extra
Hastings Extra
Hatfield Extra
Havant Extra
Haverfordwest Extra
Hednesford Superstore
Hemel Hempstead Extra
Henley-on-thames Superstore
Hereford Abbotsmead Rd Superstore
Hermiston Gait Superstore
Hexham Extra
High Wycombe Loudwater Superstore
Holyhead Extra
Hull St Stephens Extra
Huntingdon Extra
Inverness Extra
Irvine Riverway Extra
Ivybridge Lee Mill Extra
Kettering Extra
Kidderminster Superstore
Kilmarnock Extra
Kingston Extra
Lakeside Extra
Leeds Seacroft Extra
Leicester Extra
Lichfield Extra
Linwood Superstore
Littlehampton Superstore
Llanelli Extra
Loughborough Extra
Maldon Extra
Mansfield Chesterfield Extra
Mansfield Jubilee Extra
March Hostmoor Superstore
Martlesham Extra
Middlesbrough Coulby Newham Extra
New Malden Extra
Newcastle Upon Tyne Extra
Newport Spytty Extra
Northampton South Extra
Northampton Weston Favell Extra
Nottingham Beeston Extra
Nottingham Long Eaton Extra
Oldham Chadderton Superstore
Oldham Huddersfield Rd Extra
Orpington Extra
Padiham Superstore
Park Rd Extra
Pembroke Dock Superstore
Perth Extra
Peterborough Extra
Pontyclun Talbot Green Extra
Pontypridd Extra
Port Glasgow Extra
Rawtenstall Superstore
Reading Extra
Reading W Extra
Redditch Extra
Redruth Extra
Risca Extra
Romford Gallows Corner Extra
Royston Extra
Ryde Extra
Sale Superstore
Salisbury Extra
Sandhurst Extra
Sevenoaks Riverhead Superstore
Sheffield Abbeydale Superstore
Sheffield Extra
Sidcup Superstore
Silverburn Extra
South Queensferry Superstore
Southend Extra
Southport Extra
St Helens Extra
St Rollox Extra
Stockport Extra
Sunderland Extra
Swansea Marina Superstore
Trowbridge Extra
Walkden Extra
Warrington Extra
Warwick Superstore
Westhill Superstore
Wick Superstore
Wilmslow Handforth Extra
Winchester Extra
Wokingham Superstore
Worcester Superstore
Worcester Warndon Superstore
Yardley Extra
Yate Extra
Yeovil Extra
York Extra
York Market Weighton Superstore