Billecart-Salmon Sélection unveils its exclusive distribution partnership with Jukes

Billecart + Jukes Press Image

Press release – 3rd July 2024

A collaboration of taste: Billecart-Salmon Sélection unveils its exclusive distribution partnership with Jukes.  

Launched in early 2020 in the U.K. by internationally acclaimed wine writer Matthew Jukes, Jukes is a unique category of sophisticated alcohol-free drinks. Using Matthew’s olfactory and sensory knowledge, the Jukes drinks offer complex and aromatic characters, allowing a truly rewarding experience with 0.0% alcohol. Handmade in London from 100% natural ingredients and currently undergoing official organic certification, each drink is blended with the highest quality natural fruit, vegetables, herbs, spices, flowers, and organic apple cider vinegar. Their low sugar and calorie content makes them a refined and responsible alternative. Multi-award-winning, including Best Drinks Range at the 2024 World Alcohol-Free Awards, Jukes has established itself as a pioneer in the alcohol-free sector.
When Matthew Jukes presented his project to Mathieu Roland-Billecart, CEO and 7e generation, and to Alexandre Bader, Managing Director of Billecart-Salmon, this innovative, delicious range of drinks designed for gastronomy immediately resonated with the philosophy of the Maison Billecart-Salmon. Their shared commitment to excellence and responsibility made their collaboration seamless. By joining forces, they are combining their strengths. Billecart-Salmon Sélection, the distribution arm of Billecart-Salmon Champagne is now supporting the development of the London-based brand in France and internationally. The Jukes range is available in exceptional Parisian venues such as Hôtel de Crillon, Le Meurice, Park Hyatt, and Michelin-starred restaurants such as L’Arôme, L’Arpège, Fouquet’s, Pavillon Ledoyen, Pré Catelan, and La Réserve. Jukes can also be enjoyed at home, thanks to Kaviari boutiques throughout France and wine shops such as Vino Sapiens.
JUKES Highlight Reel 2

‘‘Our mission is to offer a unique category of drinks, focused on well-being and depth and complexity of flavours. We’re delighted to embark on this international adventure with Billecart-Salmon, itself a House characterised by excellence and precision.’’ – Matthew Jukes, Creator and Co-Founder, Jukes

‘‘In my opinion, Jukes offers a unique alternative in the alcohol-free world, with exquisite taste and aligned with our environmental values. I’m delighted that, thanks to this partnership, Billecart-Salmon Sélection can offer discerning adults a sophisticated option for those moments when they prefer not to drink alcohol.  Champagne Billecart-Salmon has always sought to create exceptional tasting moments, an ambition shared by Jukes.’’ – Mathieu Roland-Billecart, President, Champagne Billecart-Salmon


Billecart-Salmon, founded in 1818, is one of the last remaining independent, family-run Champagne Houses.  It is now run by the 7th generation, represented by Mathieu Roland-Billecart. Its cuvées are distributed in luxury hotels, fine restaurants and independent wine shops in over a hundred countries worldwide. Its motto has remained unchanged for two centuries: ‘‘Give priority to quality, strive for excellence’’.


Created and assembled by world-renowned wine taster and writer Matthew Jukes, Jukes offers a collection of premium alcohol-free drinks handmade in London from 100% natural ingredients and organic cider vinegar.  Jukes products are known for their complex, aromatic flavours, offering sophisticated, healthy alternatives for adults looking for responsible, refined drinking that doesn’t compromise their tastes or social lives.


Billecart-Salmon Sélection is a new distribution company owned by Champagne Billecart-Salmon. The Champagne House sales force, headed by Alexandre Bader, manages its portfolio of fine wines, which already includes Château Malherbe in Provence and Loire estate Domaine Bretaudeau.


JUKES: Maoré Pichot de Champfleury | | +44 (0) 7305 671 906

Instagram: @jukescordialities |

BILLECART-SALMON: Angélina Stephan | | +33 (0)

Instagram: @champagne_billecart_salmon |